Episode 15

How Will AI Change Creative Work?

Following AI news has been quite the rollercoaster ride lately. The technology’s potential is incredible for a wide range of fields. But especially for creative work like copywriting, design, and video editing.

In this episode, Elena and Rob are joined by Marketing Content Designer Greg Brannen to talk about the way AI is transforming creative work and how creatives should feel about that shift. Their discussion covers everything from how technology has changed creative work in the past, to why AI is blending creative roles, to which tools are already saving design time.

Topics Covered

• [01:30] Recapping recent AI and ChatGPT news

• [03:00] How Jurassic Park was an example of technology changing creative work

• [12:00] How content creators are being affected by AI

• [14:30] How AI is already simplifying design workflows in Photoshop

• [16:30] Using AI to expand your creative skillset and capabilities

• [23:00] The top AI tools for creatives right now

Resources:

2023 Harvard Business Review Article

2023 BBC Article

2023 Search Engine Journal Article

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