Episode 37

Mastering QR Codes for Shoppable TV

QR codes achieved mainstream status in 2020. But they're more than just a pandemic fad. In 2022, 83 million US smartphone users scanned the codes. And 3 in 4 consumers say they plan to scan the codes in the future.

This week, Elena, Angela, and Rob are joined by Associate Director of Product Optimization Tilly DeNardo to talk about the future of QR codes in TV advertising. The team dives into Marketing Architects’ research on how consumers perceive the codes in advertising and how to create ads that make the most of their potential, from matching post-scan expectations to creative best practices.

Topics Covered

• [01:30] The growth of shoppable TV ads

• [08:00] The history of QR codes

• [11:00] Why TV advertisers are excited about QR

• [14:30] How QR codes compare to other calls-to-action

• [17:30] How much do consumers trust QR codes?

• [21:30] Creative best practices for using QR codes

Resources:

2023 Adweek Article

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