Episode 54

Marketing Myths Debunked!

Is primetime really the “prime” time for TV advertisers? What does research say about subliminal advertising? And is personalization actually worth the effort?

In this episode, Elena, Angela, and Rob look at some of the biggest myths and misconceptions in the marketing industry and tackle what research says about each. A word of caution... listening to this episode could challenge deep-rooted beliefs.

Topics Covered

• [01:30] What happens when marketing debates get controversial

• [06:00] Where did the term “primetime” come from?

• [07:30] Why primetime doesn’t always equal the best performance

• [12:00] The history of the subliminal advertising myth

• [17:30] What research says about the impact of personalization

• [22:00] Where personalization can go wrong

Resources:

2012 Brand Genetics Article

Today's Hosts