Episode 57

What Does Psychology Tell Us About Marketing?

Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book “Influence” is a marketing and sales bestseller.

Whether you realize it or not, psychological principles are applied in marketing all the time. This week, Elena, Angela, and Rob are reviewing the six psychological lessons found in Dr. Cialdini’s classic book. They cover how marketers can use these principles for good (not evil) and how they show up in everything from customer reviews to subscription models.

Topics Covered

• [01:30] The history of “Influence” at Marketing Architects

• [03:30] Why we feel obligated to return favors

• [06:00] How consistency shows up in subscription models

• [10:00] The power of social proof

• [12:30] Everyone is more influenced by people they like

• [16:30] How authority affects buying decisions

• [18:45] Why scarcity increases desirability

Resources:

2016 Forbes Article

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