Episode 59

Let’s Get Political (in Advertising)

Ready to talk politics? Well, political advertising anyway.

This week, Elena, Angela, and Rob are exploring how marketers should think about the impact of political ad spend in 2024. (There’s no actual politics allowed). This year, US political ad spend is expected to surpass $12 billion, setting a new record... That’s triple what was spent on the 2016 election, and it’s already affecting media availability.

Topics Covered

• [01:00] The state of US political spend in 2024

• [02:00] How will political spend affect the media market?

• [04:00] Buying national vs local media

• [05:45] The history of political advertising

• [09:30] Using focus groups vs online testing for political ads

• [13:30] Why TV is a top choice for political ads

Resources:

2024 Berkely News Article

2024 eMarketer Report

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