Episode 63

Is the Era of Advertising Over?

Advertising is on its way out. Or so marketing professor Scott Galloway suggested in his recent interview on the Uncensored CMO podcast.

We (naturally) found this concerning. So this week, Elena, Angela, and Rob are taking a good, hard look at whether advertising really impacts business growth. They review how much the biggest and most innovative brands in the world really spend on advertising, how advertising connects brands with customers, and why brand storytelling matters.

Topics Covered

• [01:00] Galloway’s interview with Jon Evans on Uncensored CMO

• [06:30] Is advertising as powerful as it used to be?

• [08:30] What happens when you turn off ads?

• [13:00] Why even great products need to advertise to stand out

• [17:00] How Apple has used advertising to grow

• [21:30] The team’s favorite ad campaigns

Resources:

Uncensored CMO Podcast

James Hurman LinkedIn Post

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