Episode 64
Why CTV’s the Hottest Marketing Channel of the Year
Connected TV is one of the most popular new marketing channels of 2024. According to eMarketer, CTV ad revenue will reach $28 billion this year. But it’s also one of the most complex and confusing channels.
This episode is dedicated to fixing that. Elena, Angela, and Rob are joined by Director of Advanced TV Marrika Zapiler to break down how CTV works and why it’s attracting so much attention right now. Plus learn how to work around the channel’s complexities to drive performance with CTV campaigns, even as the media landscape continues to change.
Topics Covered
• [01:00] Connected TV viewership and ad revenue
• [03:00] How do marketers feel about CTV?
• [06:00] The history of streaming and CTV
• [12:30] How is CTV ad inventory purchased?
• [19:00] How much does CTV advertising cost?
• [22:00] Targeting options on CTV as the cookie declines
• [28:30] The importance of testing new channels
Resources:
2023 Nielsen Report
Today's Hosts
![Elena Jasper image](/images/PodcastHost-ElenaHengel.png)
Elena Jasper
VP Marketing
![Rob DeMars image](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Product Architect
![Angela Voss image](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
![Marrika Zapiler image](/images/PodcastHost-MarrikaZapiler.png)
Marrika Zapiler
Director of Advanced TV
Episode 64
Why CTV’s the Hottest Marketing Channel of the Year
Connected TV is one of the most popular new marketing channels of 2024. According to eMarketer, CTV ad revenue will reach $28 billion this year. But it’s also one of the most complex and confusing channels.
![Why CTV’s the Hottest Marketing Channel of the Year Why CTV’s the Hottest Marketing Channel of the Year](/images/podcast-TMA-coverart.png)
This episode is dedicated to fixing that. Elena, Angela, and Rob are joined by Director of Advanced TV Marrika Zapiler to break down how CTV works and why it’s attracting so much attention right now. Plus learn how to work around the channel’s complexities to drive performance with CTV campaigns, even as the media landscape continues to change.
Topics Covered
• [01:00] Connected TV viewership and ad revenue
• [03:00] How do marketers feel about CTV?
• [06:00] The history of streaming and CTV
• [12:30] How is CTV ad inventory purchased?
• [19:00] How much does CTV advertising cost?
• [22:00] Targeting options on CTV as the cookie declines
• [28:30] The importance of testing new channels
Resources:
2023 Nielsen Report
Today's Hosts
![](/images/PodcastHost-ElenaHengel.png)
Elena Jasper
VP Marketing
![](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Product Architect
![](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
![](/images/PodcastHost-MarrikaZapiler.png)
Marrika Zapiler
Director of Advanced TV
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