Episode 65
Marketing Research that’ll Blow Your Mind
Did you know AI influencers drive more engagement than real humans do? Or that consumers buy less, not more, from your brand the longer they’re a customer? Or why you always buy the large popcorn at the movie theater, even though you’d be happy with a smaller size?
This episode, Elena, Angela, and Rob are sharing some of their favorite (and most surprising) research on marketing principles and consumer behavior. Plus, they dig into how marketers should apply these learnings to their own strategies and campaigns. Prepare to have your mind blown!
Topics Covered
• [01:00] The Law of Buyer Moderation
• [02:30] Why brand loyalty is hard to maintain
• [06:00] How the decoy effect changes how we think about options
• [10:00] AI vs human influencers
• [13:00] Share of voice’s correlation to share of market
• [16:45] What is the mere exposure effect?
• [20:15] How LLMs are changing market research
Resources:
2010 How Brands Grow Book
2023 MarketingWeek Article
2023 Marketing Science Study
The Decision Lab Article
The Decision Lab Article
Today's Hosts
![Elena Jasper image](/images/PodcastHost-ElenaHengel.png)
Elena Jasper
VP Marketing
![Rob DeMars image](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Product Architect
![Angela Voss image](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
Episode 65
Marketing Research that’ll Blow Your Mind
Did you know AI influencers drive more engagement than real humans do? Or that consumers buy less, not more, from your brand the longer they’re a customer? Or why you always buy the large popcorn at the movie theater, even though you’d be happy with a smaller size?
![Marketing Research that’ll Blow Your Mind Marketing Research that’ll Blow Your Mind](/images/podcast-TMA-coverart.png)
This episode, Elena, Angela, and Rob are sharing some of their favorite (and most surprising) research on marketing principles and consumer behavior. Plus, they dig into how marketers should apply these learnings to their own strategies and campaigns. Prepare to have your mind blown!
Topics Covered
• [01:00] The Law of Buyer Moderation
• [02:30] Why brand loyalty is hard to maintain
• [06:00] How the decoy effect changes how we think about options
• [10:00] AI vs human influencers
• [13:00] Share of voice’s correlation to share of market
• [16:45] What is the mere exposure effect?
• [20:15] How LLMs are changing market research
Resources:
2010 How Brands Grow Book
2023 MarketingWeek Article
2023 Marketing Science Study
The Decision Lab Article
The Decision Lab Article
Today's Hosts
![](/images/PodcastHost-ElenaHengel.png)
Elena Jasper
VP Marketing
![](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Product Architect
![](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
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