Episode 67
How to be a Creative Marketer with Vivienne Wan
Every marketer dreams of crafting unforgettable, creative campaigns. But what does creativity really look like? How can you consistently achieve it? And why do so many campaigns fall short of the mark?
This week, we’re tackling these questions head-on. Elena, Angela, and Rob are joined by VP of Creative Vivienne Wan to uncover the secrets of creativity in advertising and how you can harness this power to create effective campaigns.
Topics Covered
• [0:53] Importance of creativity in marketing
• [5:46] Defining creative marketing
• [9:41] Steps for developing creative ideas
• [12:26] Overcoming creative limitations
• [17:05] How emotional marketing drives action
• [21:48] Successful creative campaign example
Resources:
Neuromarketing Blog
Today's Hosts
![Elena Jasper image](/images/PodcastHost-ElenaHengel.png)
Elena Jasper
VP Marketing
![Rob DeMars image](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Product Architect
![Angela Voss image](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
![Vivienne Wan image](/images/PodcastHost-VivienneWan.png)
Vivienne Wan
VP Creative
Episode 67
How to be a Creative Marketer with Vivienne Wan
Every marketer dreams of crafting unforgettable, creative campaigns. But what does creativity really look like? How can you consistently achieve it? And why do so many campaigns fall short of the mark?
![How to be a Creative Marketer with Vivienne Wan How to be a Creative Marketer with Vivienne Wan](/images/podcast-TMA-coverart.png)
This week, we’re tackling these questions head-on. Elena, Angela, and Rob are joined by VP of Creative Vivienne Wan to uncover the secrets of creativity in advertising and how you can harness this power to create effective campaigns.
Topics Covered
• [0:53] Importance of creativity in marketing
• [5:46] Defining creative marketing
• [9:41] Steps for developing creative ideas
• [12:26] Overcoming creative limitations
• [17:05] How emotional marketing drives action
• [21:48] Successful creative campaign example
Resources:
Neuromarketing Blog
Today's Hosts
![](/images/PodcastHost-ElenaHengel.png)
Elena Jasper
VP Marketing
![](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Product Architect
![](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
![](/images/PodcastHost-VivienneWan.png)
Vivienne Wan
VP Creative
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