Episode 82

How AI is Transforming Marketing Today

AI is transforming marketing faster than any one person can keep up. But is the technology living up to the hype, or are we entering a "trough of disillusionment"?

This week, Elena and Rob are joined by Chuck Hengel, Executive Chairman of Misfits and Machines, to explore practical AI use cases in marketing today and exciting possibilities for tomorrow. From AI-powered sales coaching to automated brand management, discover how AI is reshaping the marketing landscape and how you can use it to drive results.

Topics Covered

• [01:00] Is AI entering the "trough of disillusionment"?

• [07:00] AI for real-time sales coaching and customer support

• [10:00] Using AI to match brand voice in copywriting

• [12:00] AI for brainstorming and meeting productivity

• [14:00] The future of audio as an AI interface for brands

• [15:45] AI-generated imagery for presentations and ads

• [17:00] AI-powered strategy creation and business insights

• [21:45] AI agents for automating complex marketing tasks

• [24:00] Google's Notebook LM for content summarization

Resources:

2024 InfoWorld Article

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