Episode 83

What a Healthy CEO/CMO Relationship Looks Like

90% of CEOs believe they understand marketing's benefits, but only 50% of CMOs agree. This misalignment can significantly impact a brand's growth potential.

This week, Elena, Angela, and Rob dive into the complexities of the CEO and CMO relationship. They explore common challenges, signs of disconnect, and strategies for building a partnership that drives business results. Plus, test your knowledge of famous marketing decisions in our CEO vs. CMO quiz.

Topics Covered

• [02:00] McKinsey research on CEO/CMO alignment and growth

• [04:00] How marketing impacts more than just leads and traffic

• [06:00] Signs of CEO/CMO disconnect

• [09:00] The impact of new C-suite titles on marketing roles

• [13:00] Strategies for improving CEO/CMO alignment

• [18:00] CEO vs. CMO: Whose idea was it?

Resources:

The McKinsey Podcast Episode

Today's Hosts