9 Podcasts Every CMO Should Listen to in 2024

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learning from expert insights, gaining practical tips for campaigns, and discovering innovative strategies to enhance your marketing efforts. 

But with the virtually endless supply of marketing podcasts to choose from, it's important to make sure that your time is being spent on the right content.

That’s why we’ve curated this list of nine must-listen podcasts to help you gain insights, strategies, and the occasional spark of inspiration to elevate your marketing game.

 

The Sleeping Barber Podcast

Hosted by marketing experts Marc Binkley and Vassilis Douros, Sleeping Barber aims to provide business leaders with the most credible information available on marketing, strategy and innovation. Listeners can expect groundbreaking episodes on topics like brand loyalty, marketing effectiveness, and marketing segmentation. 

Favorite episode:  “TV - The Most Powerful Ad Medium?” Featuring our very own CEO, Angela Voss, this episode examines challenges and opportunities surrounding TV advertising in the digital age. 

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WARC Podcast 

This podcast offers a glimpse into the latest trends, strategies, and developments in marketing effectiveness. Hosted by WARC's content leaders, expect to hear engaging discussions with industry experts and academics on everything from media buying to brand growth. 

Favorite episode: “Does marketing move share prices?” brings in three experts to discuss the research on how marketing affects a company’s stock market valuation. 

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How to Grow a CMO with Alastair Hussain

Do you want to know what it takes to be a successful CMO? In this podcast, Alastair Hussain invites marketing leaders to discuss the skills, experiences, and leadership qualities that make a successful CMO.

Favorite episode: “How to stand out from the AI ‘blandscape’” explores how companies can differentiate themselves in a market where every company seems to be providing “AI-powered solutions.” 

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Marketing Vanguard with Jenny Rooney

Marketing Vanguard is all about learning from those on the frontlines of marketing innovation. Interviews with marketing executives from world-famous brands are strategic yet practical for listeners.  

Favorite episode: Rooney’s conversation with Laura Jones highlights the importance of understanding customer needs and preferences. (Or check out Angela Voss’s interview with Rooney where she talks about the importance of collaboration). 

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Decoding AI for Marketing

Artificial Intelligence is ready to fundamentally change the way that people think about marketing. That’s why Decoding AI for Marketing is a must-listen podcast for marketing professionals looking to understand the complexities of AI and gain practical insights from leaders in the field. 
 
Favorite episode: “MediaMonks is Pushing Marketing Boundaries with AI” brings on MediaMonks founder Wesley ter Haar to share how his company has been using AI to streamline their workflow and provide value to their clients.

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Uncensored CMO with Jon Evans

Created to “explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice,” Uncensored CMO shares insider perspectives from today’s top CMOs. Listeners can expect to hear from successful marketers as they discuss creating impactful advertising, building distinctive brands, and boldly challenging the status quo. 
 
Favorite episode: In “Ritson on Advertising Effectiveness” Jon Evans, Mark Ritson, and special guest Guilherme Ferreira examine the principles of marketing effectiveness that drive advertising success.

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The exitfive Podcast with Dave Gerhardt

Tailored for B2B marketers, exitfive is designed to help listeners build their career in B2B marketing. (But discussions are arguably valuable for any marketer). Dave Gerhardt and his guests discuss practical marketing advice, providing you with the tools to take a hands-on approach to your business. 
 
Favorite episode: In Gerhardt’s conversation with Christopher Rack, they discuss timeless marketing principles, the future of intent data, and the importance of unique positioning.

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Marketing Over Coffee

Led by hosts Christopher Penn and John Wall, this informative podcast touches on a variety of topics important for marketers, including data science, SEO, and generative AI. The concise, 20-minute episodes are perfect for busy marketers seeking quick insights into both classic and contemporary marketing strategies. 
 
Favorite episode: In “The Video Strategies that Made Twitter Hundreds of Millions”, Ted Harrison shares his journey into the marketing world and the principles that make people pay attention to videos.

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The Marketing Architects Podcast 

Yes, this is our podcast. But here’s why we believe it deserves its spot in this roster...   

There are so many marketing trends. Countless sources offering advice on the “right” way to do marketing. But how do you know what truly works? By grounding your strategy in proven principles and practices. Hosts Angela Voss, Rob DeMars, and Elena Hengel break down research-backed strategies to uncover what really drives revenue.  
 
Favorite episode: It’s a tough choice, but "How to Measure Brand Marketing" is a favorite. In this episode, Director of Analytics Jordan Rossler helps our hosts break down our latest report on measuring the impact of TV advertising.

Listen to the show