Stop waiting to use AI for marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcasts!

 

What happens when you mix AI and human creativity? This week, we're getting the inside scoop from Lena Waters, CMO at Grammarly. After years of building AI tools, Lena shares how her team is cracking the code on making artificial intelligence actually intelligent. 

—Elena  

 

86% of Grammarly’s marketing team reports AI boosts productivity.         

AI is already delivering measurable benefits for marketing teams, moving beyond theory to practical application. The secret to success? Treating AI as a partner, not a replacement. 

 

AI has already transformed marketing. And it’s just getting started.          

Every marketer has heard wild predictions about AI. But what's actually working right now?  

Forget the robots-taking-our-jobs panic. Here's how marketing teams are using AI to improve their daily work according to Lena Waters, CMO at Grammarly. 

1. Start-to-finish content support. The days of staring at blank pages are over. Content marketers can use AI to help with brainstorming, outlines, first drafts, and editing—all while keeping their brand voice intact. 
   
2. Smarter personalization. AI spots patterns in customer data that humans often miss. This means smarter campaigns with personalization that doesn't feel robotic.
   
3. Making time for deep thinking. AI handles the routine stuff so marketers can focus on strategy and creativity. You know, the work we actually enjoy. No more getting bogged down in repetitive tasks.
   
4. Humans lead, AI assists. The best results come from blending AI capabilities with human expertise. At Grammarly, linguists work alongside AI to ensure their technology truly understands how people communicate. 

Listen in on our discussion.

 

“Generative AI isn’t marketing’s future, it’s already part of its present” 

Tom Roach cuts through the AI hype in this Marketing Week piece, showing how AI is making marketers' jobs easier and more effective. If you're wondering how to put AI to work today (not someday), this is your guide. Read the article.  

 

 

Technology empowers people to be more creative and strategic. 

“We’re shifting the value that we as humans bring to work to be more strategic, having us focus on the high value tasks." 

— Lena Waters, CMO at Grammarly