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![share on FaceBook](https://www.facebook.com/sharer/sharer.php?u=https://www.marketingarchitects.com/blog/webinar-3-reasons-to-shake-up-your-ctv-strategy&title=Webinar: 3 Reasons to Shake Up Your CTV Strategy&picture=https://514871.fs1.hubspotusercontent-na1.net/hubfs/514871/2023-10_Adweek%20Streaming%20Webinar%20copy.webp&description=<p style="font-size: 18px;"><span style="color: #444444;">Ad-supported viewership on CTV is growing, and so are the opportunities for marketers. Still, despite <span style="color: #3574e3;"><a href="https://www.marketingarchitects.com/blog/how-to-target-your-audience-on-ctv" rel="noopener" target="_blank" style="text-decoration: underline; color: #3574e3;">CTV's advanced targeting</a></span> and measurement capabilities, performance has largely fallen short of expectations. But effective CTV results are attainable. The key is having the right technology and methodology in place.</span></p>
<p style="font-size: 18px;"><span style="color: #444444;">In this webinar, Marketing Architects' CEO Angela Voss and VP of Media Catherine Walstad join Adweek to discuss three reasons marketers should shake up their <span style="color: #3574e3;"><a href="https://www.marketingarchitects.com/blog/how-to-craft-a-cost-effective-ctv-advertising-strategy" rel="noopener" target="_blank" style="text-decoration: underline; color: #3574e3;">CTV advertising strategy</a></span>. </span><span style="color: #444444;">Tune in to learn:</span></p>
<ol>
<li style="font-size: 18px;"><span style="color: #444444;">How CTV advertising is changing and the implications for marketers</span></li>
<li style="font-size: 18px;"><span style="color: #444444;">Why, despite the industry's promises, performance marketers often fall short on CTV</span></li>
<li style="font-size: 18px;"><span style="color: #444444;">Strategies to solve CTV's pricing, targeting, distribution and measurement challenges</span><br><span style="color: #444444;"></span></li>
</ol>
<div class="hs-embed-wrapper" data-service="wistia" data-script-embed="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto; max-width: 780px;"><div class="hs-embed-content-wrapper"><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/k0mzgi81be?seo=true&videoFoam=true" title="Adweek x Marketing Architects: 3 Reasons to Shake Up Your CTV Strategy Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" msallowfullscreen="" width="100%" height="100%"></iframe></div></div>
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Webinar: 3 Reasons to Shake Up Your CTV Strategy
Ad-supported viewership on CTV is growing, and so are the opportunities for marketers. Still, despite CTV's advanced targeting and measurement capabilities, performance has largely fallen short of expectations. But effective CTV results are attainable. The key is having the right technology and methodology in place.
In this webinar, Marketing Architects' CEO Angela Voss and VP of Media Catherine Walstad join Adweek to discuss three reasons marketers should shake up their CTV advertising strategy. Tune in to learn:
- How CTV advertising is changing and the implications for marketers
- Why, despite the industry's promises, performance marketers often fall short on CTV
- Strategies to solve CTV's pricing, targeting, distribution and measurement challenges