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Most performance-driven brands designate far less than half their marketing budget to...
Data is the most powerful tool available to marketers today, and there’s never been more of...
What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses...
Retail marketers today have more priorities than ever.
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
New privacy rules have changed how marketers reach and learn about customers. During this...
Home and garden brand launches a national TV campaign with Marketing Architects.
Marketing changes rapidly. And the mountains of content explaining these changes? Well, they...
All-Inclusive TV advertising agency launches new conversion services to enhance campaign...
MINNEAPOLIS, MN—December 27th, 2021—SmartAsset, an online destination for financial advice and...
Online furniture retailer launches a national campaign with Marketing Architects highlighting...
Alternative investments fintech launches a national TV campaign with Marketing Architects.
Friction is everywhere.
Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its...
Streaming TV is an emerging marketplace. Which means it's complicated.
Streaming TV is taking off. Media headlines have closely followed the growing popularity of...
When it comes to marketing, do what works.
In today’s digital-centric media landscape, TV advertising is often pushed to the side as...
Marketing today is more closely tied to business growth than ever before. Businesses demand a...
All-Inclusive TV advertising leader improves media buying efficiencies through an automated...
Not every business should advertise on TV, but several types tend to overlook the channel in...
Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish...
What if I told you there is a marketing channel that’s revolutionizing advertising as we know...
As much as the recent media attention and expanding legislation may imply otherwise, data...
Accounting and payroll software company partners with Marketing Architects for national...
No advertiser hopes to overlook customers. No brand wants to misidentify their audience. So...
Full-service destination for photo, video and electronics went from concept to on-air in one...
It’s been a whirlwind year for TV.
For most brands, anticipation for this year’s holiday shopping season is about more than...
Years of ecommerce progress condensed to weeks when retail locations shut their doors this...
When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly...
TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive,...
Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their...
You’re relaxing at home. The evening’s top prime time drama plays on TV.
Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets....
TV viewership is skyrocketing with everyone at home. More eyes are glued to cable news and TVs...
Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.
Pantry brand develops and launches TV campaign in one week by partnering with Marketing...
After weeks of high-speed business challenges and change due to COVID-19, there is one trend...
VP of Analytics Matt Hultgren, was a recent guest on TVSquared's podcast, "Real Talk with...
When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair...
Even in the best of times, putting the wrong message on TV can have significant impact to your...
COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are...
COVID-19 is an unprecedented global crisis that has developed with incredible speed and scale....
As of March 20, 2020, all of us have responded in a significant manner to COVID-19. Stories...
Consumers might be tiring of political advertisements, but the data shows there’s no end in...
Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute...
First things first. Due to all the potential marketing issues around the upcoming game, I will...
Steve Jobs. Richard Branson. Jeff Bezos. We’ve witnessed decades of star Chief Executive...
We’ve all seen the headlines: total TV ad spending will have dropped another 3% in 2019 from...
In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable...
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