Episode 14

How to Build a High-Performing Marketing Team

1,100 marketers were asked if they’d recommend working in their own marketing department to a friend or colleague. The results were a definitive "no." Clearly, marketing teams need a rebrand.

Results were better among the 11% of companies the researchers identified as “winning marketing organizations” based on sales and profit growth, implying a relationship between a healthy workplace and teams that achieve success. In this episode, Elena, Rob, and Angela explore why marketing has an image problem in the first place, how bad it is, and strategies leaders can use for successful marketing team management such as fostering clarity, aligning marketing efforts with business goals, and investing in team building.

Topics Covered

• [01:30] Reviewing marketing’s image problem

• [06:30] Why individual achievement doesn’t translate to management skills

• [09:30] What does a high-performing team look like?

• [13:00] Why brand and performance should be separate teams

• [16:30] The importance of clarifying who owns business growth

• [20:00] The benefits of investing in learning and coaching

Resources:

2023 MarketingWeek Article

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