Episode 1

IS TV DEAD?

TV’s not dying—it's evolving. It continues to hold business-transforming opportunities for performance marketers seeking meaningful growth, if those marketers are willing to adapt along with the channel.

In this episode, we chat with Whitney Stratten, Vice President of Client Growth at Marketing Architects, about the evolving benefits of TV. Plus, we check in with Todd Wehmann, Head of Marketing at Touch of Modern, to learn how TV helped a digitally-native brand stand out.

Topics Covered

• The dynamic and evolving world of marketing

• Driving profitable growth with TV

• The unmatched reach and credibility that comes with linear TV

• Innovative approaches to TV in the digital era

Episode Highlight

“This is pretty straightforward for me. I mean, consumers believe if you're on TV, you’re a legit brand. ESPN isn’t going to be airing a commercial for a fly-by-night brand. If you're on TV, you're credible, and it creates this huge excitement. I've been doing this for 10 years, and still, family and friends are screenshotting the TV when the ad comes on, and you have people texting in, “Hey, I saw it live!” It just generates this huge excitement and credibility. You have made it. You are on TV.”

—Whitney Stratten