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TV Advertising Blueprints
About
Is TV dead? What should I expect from a national TV campaign? Isn’t digital easier? ... Read more
TV Advertising Blueprints is a podcast dedicated to answering all your questions about TV advertising while providing insights, strategies and tactics to make sure your TV investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
Join us as we speak with marketing experts to lay out winning plans for success on TV.
About
Is TV dead? What should I expect from a national TV campaign? Isn’t digital easier? ... Read more
TV Advertising Blueprints is a podcast dedicated to answering all your questions about TV advertising while providing insights, strategies and tactics to make sure your TV investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
Join us as we speak with marketing experts to lay out winning plans for success on TV.
All Episodes
Ep 1 - Is TV Dead?
TV is very much alive. It offers business-transforming opportunities for performance marketers.
Ep 2 - Is Digital Our Destiny?
Digital isn’t perfect. But pairing digital with TV can boost the benefits of both channels.
Ep 3 - Which Decisions Drive Big Results?
Don’t expect small moves to drive game-changing growth. A big move is necessary for real change—a move like TV.
Ep 4 - What Makes a Strong Strategy?
Learn how the right strategy can optimize your messaging, positioning, and target audience to maximize your campaign’s success.
Ep 5 - Does Award-Winning Creative Actually Win?
Understanding the consumer is more important than winning awards—and is better for the bottom line.
Ep 6 - Is Media a Mess?
The media marketplace is a complicated, fragmented mess. That’s why we rely on artificial intelligence and automation to navigate the chaos.
Ep 7 - Are Advertisers in Control?
Actually, the consumer is in charge. Tailor campaigns to your audience to maximize ROI and get readable results.
Ep 8 - Does Data Tell the Truth?
Data is easily twisted. Learn how to use multiple measurement models to fully understand TV’s impact.