Episode 2

IS DIGITAL OUR DESTINY?

Digital isn’t perfect. In fact, over-reliance on digital advertising can be devastating. However, pairing digital with TV can alleviate digital’s shortcomings while boosting the benefits of both channels.

In this episode, we’re chatting with Angela Voss, Chief Client Officer, and Chuck Hengel, Chief Executive Officer, at Marketing Architects about how to drive growth using digital and TV.

Topics Covered

• The pros and cons of digital

• Making TV and digital advertising more cost-effective

• Advice for a performance brand considering television

Episode Highlight

“I think too many marketers see TV and digital as this top-of-funnel versus bottom-of-funnel fight, when really, they're a complement to one another. What I hear over and over as we're talking with new prospects or with clients for our business is that marketers have a growing dependency that's really scary with Google. They're looking to diversify and understand how TV can help them with what's become an unhealthy addiction to bottom-of-funnel conversions, mainly through paid search. But what we see with TV is that it can be used to not only drive awareness and intent, but become a working channel to ensure that your brand is top-of-mind in the consumer’s head, but also capture those customers that are currently in-market for your product and bring them directly to your website and convert them.”

—Angela Voss