Episode 3

WHICH DECISIONS DRIVE BIG RESULTS?

Don’t expect small moves to drive game-changing growth. Real, meaningful change requires bold action. Launching a TV campaign happens to be one of the best bold moves you could make.

In this episode, we chat with Chuck Hengel, CEO & Founder of Marketing Architects, about TV, the complexities of modern marketing, and the importance of bold action for driving real business results. Plus, we connect with Reed Kiely, Associate Insights Director at VAB, to get a glimpse into how TV is becoming a more accessible channel for advertisers.

Topics Covered

• Why bold moves are the only way to drive new growth and fresh opportunities

• How developing the HurryCane enabled the company to gain valuable marketing experience

• Marketing Architects’ All-Inclusive approach to TV advertising

• Emerging data and media-buying trends

Episode Highlight

“TV will have more impact than you may be thinking right now. I can make high promises that a brand campaign done well on television will drive performance, will build your brand, and the impact will be greater than you might be anticipating today. And that's what I'm still excited about television for. It makes a big difference to the companies that are using it. Most would say it's their most important channel, if they're on television.”

—Chuck Hengel