Episode 6

IS MEDIA A MESS?

The media marketplace is growing increasingly complicated, fragmented, and challenging for marketers to navigate. Fortunately, AI and automation are equipped to manage the chaos. artificial intelligence that powers Marketing Architects’ media-buying platform.

In this episode, we chat with Catherine Walstad, Vice President, MA Media at Marketing Architects, about how to make sense of the media landscape. Plus, we speak with Annika, a particularly helpful artificial intelligence that powers Marketing Architects’ media-buying platform.

Topics Covered

• The ever-evolving challenges of streaming

• How streaming is affecting the entire industry

• The 3 different marketplaces for TV inventory

• How technology is part of the mess, but also the solution

Episode Highlight

“We attempt to just make it simple. Take all the complexity out of the picture and we do that with Annika, our AI-centric media buying platform that takes the guesswork and the complexity out of the picture. It delivers more reach, targeting ability and cost efficiency than a traditional platform. We have a unique supply-side relationship delivering the industry's lowest CPMS, which helps us significantly increase reach and drive down costs for our clients. So, Annika's doing that through analyzing these thousands of intersections every day, forecasting media availability and results from past performance. We use that to leverage these millions of data points to best connect our clients and their customers at the lowest possible rate.”

—Catherine Walstad