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Advertising Blog

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly...

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive,...

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their...

You’re relaxing at home. The evening’s top prime time drama plays on TV.

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets....

Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.

Pantry brand develops and launches TV campaign in one week by partnering with Marketing...

After weeks of high-speed business challenges and change due to COVID-19, there is one trend...

When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair...

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are...

Consumers might be tiring of political advertisements, but the data shows there’s no end in...

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute...

Steve Jobs. Richard Branson. Jeff Bezos. We’ve witnessed decades of star Chief Executive...

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable...

We define Conversion as the process of turning a prospect into a customer. You probably...

Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social...

Minneapolis-based apparel brand dedicated to supporting the fight against pediatric cancer...

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national...

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a...

It's time to make search a priority for the C-suite. If you search for the phrase “the...

5-minute meditation app for busy people launches its first national TV campaign.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof...

Blevins brings experience and expertise to expand Marketing Architects’ media platform

VAB National Commercial Showcases Marketing Architects Ecommerce Client

Tell us about your role and the team/technology you handle at Marketing Architects. I lead...

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

Complicated. Expensive. Unreliable. Frustrating.As Head of the analytics department here at...

In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and...

Brands must break down online and offline silos to meet consumer expectations.

For memorability and emotional connections, nothing beats a good story.

More than all other media combined, TV can build a lasting—and profitable—romance with...

3x more millennials are watching TV compared to YouTube.

Remember the last time you used a map? Asked the neighbor to check on your house while you’re...

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was...

When does a holiday advertising blitz make sense for your brand?

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable...

Despite years of dire predictions, TV advertising continues to outperform other media.

Embracing the broader, more strategic role of Chief Journey Officer helps marketers...

Straight talk to help the CMO make smart tech choices and invest wisely.Technology’s role in...

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and...

We know what can happen when a company tries to market to millennials and misses the mark....

Robots aren’t here for your job – they are here to make you better at your job. That’s the...

Once, long ago, there was a highly effective marketing method that consistently delivered—it...

We know that when direct response marketing (DRM) integrates with digital engagement it gives...

Whether or not you have a role in the durable medical equipment (DME) industry, the question...

In the ever-changing world of digital marketing, television has been transformed by leaps and...

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most...

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your...

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in AmericaYou’ve created...