DISCOVER HOME-GROWN TECH SOLVING
TV’S GREATEST CHALLENGES.

We buy all types of TV media. That includes national and local linear TV and Connected TV advertising. Since we’re 100% focused on creating stellar TV campaigns, we don’t buy digital, social, or online video, such as Facebook or display ads. But don't worry. We’ll work with you to use creative we develop across other channels, too. 

You bet! At her core, Annika is an intelligent, adaptive system, continuously learning from expansive datasets to refine her media buying strategies. In fact, external experts have verified Annika crosses over into advanced areas of AI and machine learning thanks to her high capacity for learning and reasoning. Best of all, Annika’s capabilities are tried and tested—she’s bought media for Marketing Architects’ clients for more than five years. 

Annika wires together thousands of media properties across linear and streaming TV to find opportunistic placements on the same premium networks and publishers other advertisers buy—just for a lot less. And while she certainly accounts for brand safety and audience fit, her top priority is always performance. So low-quality, low-performance media simply won’t be considered.  

On the streaming side, Annika only integrates with CTV publishers. These face less fraud risk thanks to closed ecosystems and reduced user anonymity compared to other digital platforms. Plus, our inventory comes directly from publishers and any aggregate inventory connections are Trustworthy Accountability Group (TAG) certified.

We’re also active members of TAG, implementing fraud prevention best practices to maximize value for our advertisers. And we monitor performance daily, flagging any inventory sources that fail to drive response and eliminating them immediately.

Our team of media buyers and strategists provides oversight to Annika’s AI-driven decisions. While Annika handles data analysis and optimization, the team guarantees campaign decisions align with broader business objectives. This human verification makes sure media buys hit performance targets, reflect the client’s brand message, and reach only the most valuable audiences. It’s a human/technology partnership at its finest.